Job Details

National Sales Director - Canada - (10645)

This details all the information about the job posting.

Job Title
National Sales Director - Canada
M3C 0C1, ON CA (Primary)
Sales/Business Development
Job Type
Shift Type
First Shift (Day)
Bachelor's Degree
Career Level
Executive (SVP, VP, Department Head, etc)
Job Description

Role Summary:                                                                                                                     

Leads and executes wholesale sales and national account strategy for Canadian marketplace in order to meet & exceed sales and profitability plans under the guidance of the General Manager - Canada.  Specific focus on profitable new business channels of distribution; developing and meeting customer business plans by developing and driving the full sales life cycle; recruiting, leading, and directing a growing National Account Team and independent sales representative network.  Develop sales programs and strategies aligned with YCC brand standards, and Implement and guide effective relationship engagement plans at the senior level with all retailers in support of sales development strategies.

Primary Duties and Responsibilities:

Create effective sales/marketing strategies across assigned National Accounts to achieve all wholesale sales, revenue goals and margin expectations, while creating & leading a dedicated sales organization and a retail- focused customer centric team for major national accounts.

Drive profitable growth, while executing NEW business and brand channel strategic plan.

Lead the development and execution of strategic customer business plans for all major national accounts across key channels of distribution - Food, Drug, DIY and Mass Channels.

Develop & implement "shared scorecards" with key retailers that support revenue & market share goals, analyze & monitor performance vs. metrics & adjust strategies & tactical execution as necessary in order to meet sales objectives.

Develop and implement customer and territory specific retail execution plans that ensure all retail sales and profit metrics are achieved.

Ensure that customer and territory specific input is provided through the Integrated Marketing function in support of the development of all corporate, brand and marketing strategies.

Develop and help manage the Canada Wholesale & Customer P and L's for major National Account retailers to ensure that YC Canada profitability goals are achieved.

Implement best practice category management initiatives focused on shopper insight development and activation.

Hire, train and motivate critical team support functions to ensure successful implementation of customer specific business plans.

Position Description:


Position Has Direct Reports:  Yes                


Financial Responsibilities:    Direct Wholesale P&L responsibilities, including all national account                          and independent territory strategies


Work Relationships (INTERNAL):  Works with all areas of the business to understand the needs as well as the "best practices" for each area. 


Work Relationships (EXTERNAL):  External relationship building with national and independent accounts to drive profitability and sales for YCC Canada and accounts.

Minimum Requirements:


Education:  Bachelor’s Degree or Equivalent, MBA an asset


Related Experience:


A minimum of 6+ years of successful and progressive sales experience; with 3-5 years of proven sales management experience; preferably within a direct sales environment or business development role.


Specific sales management or business development experience with key retailers within the mass, department , food & drug, Club and DIY channels of distribution


Solid leadership experience with demonstrated success in managing and cultivating and developing new accounts, sales channels and business relationships. 


Demonstrated successes in a sales environment with the ability to prospect, identify, qualify, and close business.  Must be able to sell internally and externally.  Must have detailed and demonstrated knowledge of the Canadian market.


Strong P&L or Cost Center Management experience.

Demonstrated Communication skills and the ability to operate with Diplomacy. Excellent Listener.


Solid Project Management experience with the ability to establish and meet deadlines. 

A High Sense of Urgency.


French language an asset


Working Conditions:

Flexibility in work schedule is required including the ability to work extended hours, weekends, and holidays as operational need may require (i.e. trade show events). Up to 25-30% travel required.



This description is intended to describe the general nature and level of the work being performed by the incumbent and is not intended to be an exhaustive list of all responsibilities, duties and skills required for success nor does it represent a contract between the incumbent and YCC.  Duties and responsibilities may be changed with or without being reflected in this written format and with or without prior notice to the incumbent.


This position is subject to a criminal background check and potentially and an education verification as part of the application process.  At the time of offer, internal and external applicants will be required to sign a release authorizing the company to conduct criminal background check and/or education verification.  A valid drivers’ license is required for this position as is the proof of eligibility to work in Canada.

We are an e-Verify employer.

The Yankee Candle Company, Inc. is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.

About Yankee Candle


Yankee Candle is a leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales.  Yankee Candle participates in the $25 billion global candle and home fragrance market. Yankee Candle has a 43-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts.  Yankee Candle sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of Yankee Candle owned and operated retail stores, direct mail catalogs, and its Internet website (  Outside of North America, Yankee Candle sells its products primarily through an international wholesale customer network of over 6,000 store locations and distributors covering over 50 countries on a combined basis.


About Jarden Corporation

Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #383 on the Fortune 500 and has over 25,000 employees worldwide. For further information about Jarden, please visit




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